Marketing to anxious customers
Marketing to anxious customers It’s been a wild year. Nothing’s the same, and neither are your buyers. Between the pandemic, financial stress and social unrest, it can be tough to discern how to strike the right tone with customers. After all, you don’t want to come across as insensitive and out of touch. “Help, don’t […]
Election Year Advertising. Are You Ready?
Election year advertising A tidal wave of election year advertising is rumbling towards us, and will reach a fever pitch during the spring and summer of 2016. As Presidential candidates battle it out months ahead of the November 6th elections, the question becomes, how do business owners and marketers rise above the clutter and penetrate […]
